Wall and Floor Coverings

18/09/2019

Florim and Rubelli present "i filati di rex"

Ceramic surfaces and fine fabrics come together, culminating in original creative combinations that conjure up the noble Venetian heritage of textile production. This is the essence of “i filati di rex”, the new collection produced by Florim in collaboration with Rubelli for Cersaie 2019.

The two Italian companies – which enjoy international standing in the sectors of ceramic tiles and textiles & upholstered furniture respectively – joined forces to launch an exciting project for interior design that sums up tradition and innovation with a sophisticated interpretation of living spaces.

The i filati range by Rex – the Florim brand synonymous with luxury and elegance – is the result of the encounter between the Group’s most advanced production technologies and the centuries-old tradition of the art of silk carried on by Rubelli. The Venetian company’s most iconic decorative patterns come to life on the ceramic surface in an elegant interplay of relief effects that reinterpret the texture of the fabric. Large slabs that look hand-woven by the skilled fingers of master weavers become a new expression of Italian-made beauty and design.

The “i filati di rex” collection proposes nine decorative patterns, featured on Florim large surfaces (120x280 cm, 120x240 cm and 60x120 cm with a thickness of just 6 mm) in different colour shades which evoke those of the original fabrics, with patterns inspired by nature and art. They range from classic damask motifs (like San Marco, part of the collection for over a century) to floral patterns (which offer a modern take on classic elements) and geometric decorative patterns (perfect for those in search of more understated decoration).

The ceramic product “wears” the fabric and the mingling of these two materials – so different yet at the same time complementary – offers a sensory experience that engages both sight and touch.

“i filati di rex” joins the impressive array of Rex brand collections and will embellish the Florim stand at the Bologna Fiere Exhibition Centre (Hall 15 | Stand C1-D2) and the Florim Gallery in Fiorano Modenese (open from Monday 23rd to Friday 27th September).