Florim opens in Singapore
A place for meeting and dialoguing with architecture professionals, an events, congress and training location and - above all - a showroom displaying the Made in Florim ceramic collections. These are the ingredients of the Florim Flagship Store Singapore, the Group's first showroom in the Far East, to be inaugurated at 19.00 hrs on 29 November at 63 Mohamed Sultan Road, #01-14 Sultan Link – Singapore 239002.
Located in a prestige residential zone, the Flagship Store is a modern, elegant location designed on two levels. Its open-space interior is conceived to accommodate the best-sellers of the Group's various brands (Floor Gres, Rex, Casa dolce casa – Casamood, Cerim, CEDIT – Ceramiche d’Italia and FLORIM stone) through installations with high design values that showcase the large slabs' expressive potential and technical performances. Next door to these room installations is a technical area focusing specifically on maxi surfaces. Particularly well lit thanks to their large windows, the interior areas are intended to provide a functional workplace, with a co-working approach.
The concept, created by the company's in-house design department in the same stylistic language as the other corporate locations, embodies the key values of the Florim Gallery and adopts the same design philosophy as the Milan, New York and Moscow Flagship Stores.
The Singapore investment is part of a clearly defined strategy of establishing ties with the big architecture firms, promoting the use of large slabs and above all raising awareness of Florim's "beauty" and "style" worldwide – with the overall aim of effectively serving an increasingly demanding market where Made in Italy products are particularly popular.
The opening takes place during the design week and only a few days after the Salone del Mobile. Milano Shanghai. This Flagship Store will be followed by other openings in 2020, also in the hearts of the world's design districts.