Novacolor sustainability arrives at the Triennale with "999 questions about contemporary living"
A true home can respond, room by room, to 999 questions about contemporary living. This is the concept of the exhibition scheduled from January 13 to April 2, 2018 at the Triennale Design Museum in Milan: it aims to divide home and place concepts, connecting them to the most complex and diverse area of experience. In this context, the surfaces will actively contribute to it too, as the company Novacolor will be there to stress it as partner of the exhibition curated by designer Stefano Mirti and set up by Petra Tikulin, architect and interior designer of the IdLab creative group.
For this occasion, the company will make a large decorated wall with a formaldehyde-removing product, CalceCruda, a microporous decorative mineral coating for the highest living comfort. CalceCruda is formulated following the specific properties of lime hydrate, purified clay, selected marbles and natural sands, which can be easily molded and kneaded if suitably balanced.
In conclusion, Novacolor is representative for the exhibition: it reveals the need of today's life of getting a green approach even among the four walls of the home.