Salone del Mobile.Milano 2018: huge crowds and business growth
434,509 attendees, in 6 days, from 188 different countries, made for a 17% increase compared to the 2016 edition, which last featured the biennial kitchen and bathroom exhibitions, and an increase of 26% compared with the 2017 edition.
1,841 exhibitors, 27% of them from 33 other countries, showcased their products at the Salone Internazionale del Mobile, the International Furnishing Accessories Exhibition, EuroCucina and the International Bathroom Exhibition, plus the 650 designers under 35 featured at SaloneSatellite – three of whom were presented with the SaloneSatellite Award.
The evening festivities included the presentation of the three Salone del Mobile.Milano Awards of equal merit for outstanding contributions to the world of furnishing and design at this edition. The winners – selected by a jury of professionals – were CC-Tapis, Magis and Sanwa. Maurizio Riva of Riva 1920 was awarded the Special Jury Prize.
The project "La natura dell’abitare", produced in partnership with the Carlo Ratti Associati (CRA) international design and innovation studio, has been a huge success. Located opposite Palazzo Reale in Piazza del Duomo until 25th April, it has drawn in over 2,000 visitors a day on average. An ideal continuation of the Salone in the city, it is a laboratory combining design, engineering and botany, and the only one of its kind. Once the exhibition-installation has closed, the Salone del Mobile.Milano will be gifting the splendid greenery of all four seasons to the City of Milan.