#MCaroundCersaie confirms its success

From September 25 to 29, the editorial staff of MaterialiCasa joined the fair to find out the new products of the major companies of the sector, giving its followers real-time updates with #MCaroundCersaie live. Four years ago, we were the first who used social media to dedicate a live to Cersaie and today this is a not to be missed appointment. Even this year, we provided news about events, appointments, latest products’ innovations, conferences, live shows...


This edition of Cersaie in Bologna included many new initiatives and events. The aim is to make the International Ceramics Exhibition for architecture and bathroom furnishings one of the main fair for architecture and design.

This Cersaie edition has been rewarding also for Tile Edizioni!

In the new stand, at the Pav. 26 - B50, our mascot came to life, becoming a true “selfie area” (based on interior design and surfaces) animated by the many visitors involved in the game. To make the stay more pleasant, we provided a smartphones charging station, which has been highly appreciated by our visitors, who used the stools to have a break.

Thanks to the constant presence of our editorial staff - supported this year by an expert video maker who followed us in interviews and reports, which will be soon online - we provided minute-to-minute social updates with our hashtag #MCaroundCersaie.

The attendances of our usual stand (Service Center, Press Area, stand 64) made us very proud too. Many readers came to visit us asking for more insights on the issues of our magazines and taking more than 2,000 copies (besides 5,000 copies we distributed directly to exhibitors’ stands).

In the next few days, we will present you the interviews with some of the top managers of the major companies in the industry. Meanwhile, to thank you and manage to get a smile, here you have a mini-video with a selection of our beloved “Faces from Cersaie”. You have been the true protagonists: architects, visitors, design lovers and students, who joined our stand taking selfies and sharing them, allowing our name and that of Cersaie circulate all over the world.

Here is the Pinterest wall, currently updating, where you can find a summary of the major trends for 2018.

Stay tuned: #MCaround... is preparing for the next events!


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