A new brand identity for Ceramica Bardelli
At Cersaie 2017, Ceramica Bardelli will unveil its new brand identity to the international public, which will involve all communication tools, including those of the showroom.
A new logo will mark the rebranding of the ceramic company that boasts over 50 years of presence on the market. Simplified by removing the original red graphic element, it has been designed to stress visually the company’s stylistic approach based on evolution and contemporaneity.
“We wanted to give Ceramica Bardelli a new visual identity, besides maintaining the values that have always enabled the company to stand out on the highly competitive market of floors and walls ceramic tiles”, Andrea Martelli comments (Marketing Director of Altaeco, Owner of the brand). “The new logotype of the company is a simplification of the logo that has been accompanying us for over 20 years. A simple sign that, by means of two fonts, emphasizes the double soul of Ceramica Bardelli: the one associated with handmade production and design collections and the one of an industrial group”.
During the exhibition, Ceramica Bardelli will also present its two new collections of surfaces dedicated to architecture - Corrispondenza and Palladiana - marked by the sign of the creative teams DimoreStudio and Studiopepe.