Gerflor Italia for the recovery of Carrefour stores

Last year, Carrefour Market and Carrefour Express - the first French distributor Group in the European market - entrusted the redevelopment of its Italian stores to the group Gerflor Italia - leader in vinyl flooring production - for the complete management of floors renovation.

Carrefour is an important partner, not only for the relevance of its brand, but above all for the corporate philosophy we share. It created such a partnership between two international important groups”, Paolo Guanzani, AD Gerflor Italia, said, adding that: “the product quality, the relevance of the service, the attention to technological but eco-friendly solutions are the fundamentals of the business of both groups”.

The project (started last year and still under construction) includes the use of the flooring GTI Max Décor by Gerflor, already present in many Italian stores. It is a technological product, designed for heavy traffic commercial areas, both pedestrian and vehicular: it has laminated vinyl sheets reinforced by a double fiberglass grid that, thanks to the high-pressure continuous process used for its production, helps it to withstand high static and dynamic loads such as transpallets and forklifts.

The surface treatment with UV photoreticulated polyurethane facilitates the maintenance and enhances its matte colour. Moreover, the dovetail and the possibility of an extremely fast free laying on pre-existing floors make it the perfect solution for areas where closure for floors’ renovation works would lead to a loss of turnover (large-scale retail trade but also industry). The attention of GTI Max Decor to the environment and its users is not only visible in its full recyclability, but also in the significant reduction of noise.