SIMAS reinforces its presence in Russia
During the 3 days event VITRINA FAIR, held from the 24th to the 26th of November in Saint Petersburg, SIMAS, Italian bathroom furniture company, inaugurated a new permanent space, a “shop-in-shop” inside the AQUARIUS, renowned showroom of the important Russian city.
Aquarius is the result of the architectural restoration of an old paper factory from 1897, transformed to a suggestive loft divided in two floors, where SIMAS has an important space with a great exposure, with two shop windows on the street side. On show, the newest design collections, as WAVE, AGILE, SHARP, FRAME, VIGNONI and some classical evergreen as LANTE. All the collections rigorously 100% made in Italy, granted by the trademark Ceramics of Italy.
A reference point for many designers, architects and privates, Aquarius is animated during the year by many presentations, seminaries and trainings, thanks to the dynamism of its owner Vladimir Moshalenko.
Russia represents for Simas an ideal commercial partner, as a market of huge expansion with incredible potentialities, long and medium term, which in respect is necessary to look at with strategical and forward-looking vision.
“Our products arrive in the Russian market through some distributors – tells Marco Giuliani, Simas General Manager – and we felt the necessity to show directly our collections to the architects and designers, to the Russian end-users, thanks to a devoted space and with a researched design which could represent at the best our idea for the bathroom. In a location where may will be possible to organize events and promotional launches with the assistance of our agent and promoter Olga Tungengold who lives in Saint Petersburg, fascinating city with a rare beauty which, together with Moscow, is the pulsating heart of Russia. Next step will be the opening of showroom in Moscow and then who knows, if we will find the suitable conditions we may arrive to the most important cities of the different regions. Russia is a country with a huge territory, there are important cities even in most distant areas from Moscow”.